Thursday, 9 July 2015

IIT topper girl handpicked by PM Modi for endorsing Digital India campaign



The Modi led NDA government has already brought a revolution to the digital market of India by launching the Digital India week on July 1 and now to upgrade and to take the digital India campaign to a bigger and more recognizable front, Modi has made sure that an eligible person is used to be the face of the campaign and you will be glad to hear that PM Modi has found him, or you can say, her! She was a common girl a month ago and now she is a celebrity, not because she has been chosen to be the ambassador of the Digital India campaign, but because she is the topper of IIT-JEE examination that was recently announced.

Kruti Tiwari, a girl from a small village called Mhow in Indore district, Madhya Pradesh, has been chosen to be the face of India’s digital campaign and the Prime Minister of India has handpicked Kruti to represent the nationwide digital campaign. For being appointed as the ambassador, Kruti will have to be associated with the campaign for the next one year and travel extensively across the country.

Kruti, happy to hear the government’s decision, stated her view like this, "I was very happy. I never thought that I will be the brand ambassador of such a big brand that too from a government. The Prime Minister wanted someone young. The PM wants to spread the message what government is doing about e-locker, e-scholarship that's why he chose a young person. It is really important for students like us to know about e-scholarships, before we used to run from pillar to pillar. I will make my friends aware about all the services through social media."

Appointment of a young girl for a bigger government campaign like this is first of its kind and is hoped that the PM succeeds in deriving greater response from the people of the nation, especially from the youngsters with whom Kruti will be able to well connect.

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